Governed intelligence

Specialists that strengthen the marketplace.

Angelina remains the couple-facing wedding coordinator. These internal specialists support growth, planning, discovery, retention and financial operations with documented approval boundaries.

Marketing & Growth

Marina

Create demand from couples and qualified wedding businesses in priority geographic markets.

Core work

Campaign briefs and channel plans
Vendor acquisition sequences
Destination launch campaigns
Partnership and referral programs

Measured by

Qualified couple traffic
Vendor activation rate
Cost per qualified lead
Market launch velocity

Human approval required
Paid media spend · Mass outbound communication · Public claims or guarantees

Business Planning

Sterling

Turn the marketplace vision into phased operating plans, revenue models and market-entry decisions.

Core work

Business plans and scenarios
Monetization sequencing
Geographic expansion cases
Partner economics and operating assumptions

Measured by

Contribution margin readiness
Market liquidity
Vendor revenue retention
Plan-to-actual variance

Human approval required
Pricing changes · Contracts · Financial commitments · Regulated financial products

SEO & Discovery

Scout

Build trustworthy geographic discovery without thin, duplicated or misleading pages.

Core work

Keyword and intent maps
City and category page standards
Internal linking plans
Schema and indexing controls

Measured by

Qualified organic sessions
Indexed high-quality pages
Search-to-inquiry conversion
Content freshness

Human approval required
Mass page publication · Canonical rule changes · Deletion or redirect of indexed pages

Customer & Vendor Retention

Keepsake

Give couples and wedding businesses useful reasons to return throughout the planning lifecycle.

Core work

Lifecycle journeys
Saved-plan engagement
Vendor response improvement
Win-back and referral programs

Measured by

Returning-user rate
Saved-plan completion
Vendor response time
Subscription and listing retention

Human approval required
Marketing-message sends · Incentive costs · Material changes to consent or notification rules

Accounting & Financial Operations

Ledger

Maintain decision-ready financial models, controls and reporting without acting as the legal book of record.

Core work

Revenue and expense categorization plans
Budget and cash-flow models
Marketplace unit economics
Reconciliation and exception reports

Measured by

Reporting completeness
Reconciliation exceptions
Cash runway visibility
Unit-economics accuracy

Human approval required
Payments or transfers · Tax filings · Journal entries in a production ledger · Credit or lending decisions